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Taylor Swift Explicit AI Deepfakes Alarming & Terrible: Microsoft CEO

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Microsoft CEO Satya Nadella has weighed in on explicit AI-generated deepfakes of Taylor Swift that have gone viral across social media this week.

In an interview with NBC News anchor Lester Holt, Nadella said, “First of all, absolutely this is alarming and terrible, and so therefore yes, we have to act, and quite frankly all of us in the tech platform, irrespective of what your standing on any particular issue is — I think we all benefit when the online world is a safe world.” In an NBC Nightly News exclusive,

“I don’t think anyone would want an online world that is completely not safe for both for content creators and content consumers,” Nadella said in the interview. “So therefore I think it behooves us to move fast on this.”

Asked about the consequences of AI, Nadella called out “all of the guardrails that we need to place around the technology so that there’s more safe content that’s being produced. And there’s a lot to be done and a lot being done there.” The Microsoft CEO said “law enforcement and tech platforms” can work together and that “I think we can govern a lot more than… we give ourselves credit for.”

Separately Friday, SAG-AFTRA issued a statement condemning the Swift fake images as “upsetting, harmful and deeply concerning” and said “the development and dissemination of fake images — especially those of a lewd nature — without someone’s consent must be made illegal.”

To date, Microsoft has invested more than $13 billion in San Francisco-based OpenAI, the research organization that created the buzzy AI chatbot ChatGPT. Earlier this month, the Times filed a lawsuit against both OpenAI and Microsoft, accusing the companies of copyright infringement for allegedly using Times-owned material to train ChatGPT and claiming billions of dollars in damages.

Holt’s full interview with Nadella is scheduled to air Tuesday, Jan. 30, on “NBC Nightly News” at 6:30 p.m. ET/5:30 p.m. CT.

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